Festive inf for M.Video
Description
An inf combined with an expert system to act as a sales assistant for one of Russia’s largest electronics retailers, M.Video, during the festive season.
Functions
- Gave New Year’s greetings from M.Video to users
- Answered FAQs
- Talked about the best gifts to give for the New Year
- Integrated with an expert system to help customers choose gifts from M.Video’s large catalogue
- Integrated emotional animation to appeal to customers and encourage them to buy
- A talk-through rate (TTR) of 2.81%
- Ended conversations on a product pages 72% of the time
- A 20% return rate for customers who talked to the inf.
Client benefits
M.Video’s festive inf helped to increase its online sales. The inf engaged with customers, helping them to choose presents. With the expert system, it learned from the products they searched for and made recommendations, guiding them to product pages.
The inf also asked customers who the gifts were meant for and what their price range was, and used this information to select presents from the catalogue and guide customers to them.
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